- Providing best practice institutionalization, governance and automation, and obtaining institutional accreditation.
- Improving teaching and learning quality, and obtaining program accreditation.
- Scientific, professional and skill empowerment of university graduates.
- Enhancing research, development, and postgraduate studies.
- Providing a stimulating environment for innovations, and sustainable community services.
- Strengthening educational, research and community partnerships.
- Developing the university’s own resources, diversifying and sustaining its income sources, and marketing its services and products.
- Quality: We are committed to high quality in inputs, processes and outputs.
- Integrity: We perform our work with sincerity, mastery and dedication in accordance with professional ethics.
- Transparency: We are committed to the highest levels of transparency, integrity and accountability within the framework of corporate governance.
- Collectiveness: We do our work in the spirit of one team.
- Innovativeness: We promote creative thinking and creative spirit, intellectually and productively.
- Continuous Learning: We support continuing education and learning inside and outside the university.
- Development: We believe in the necessity of development and growth in all fields and businesses
Nationally distinguished university in education and professionalization for future competencies.
To provide outstanding teaching and professionalization and to promote innovation to meet the needs of our society.